The team rebranded and re-engineered the business to successfully pave the way for an IPO in 2013, creating approximately $2BN in equity value.
Trivergance brought in Soros Fund Management as an equity partner
Credit Suisse led the debt financing
Trivergance also contributed operational skills and proprietary management systems to reconfigure the business for growth and improved ROI
Upon close, David Palmer was named President/CFO and 6 years later named CEO (2013)
(As) Vice Chairman Lowell Kraff provided strategic and financial guidance, and sourced M&A opportunities
Sourced investment from Wellington Management to create anchor investor support for anticipated IPO
Instrumental in sourcing, structuring and negotiating seven M&A transactions and multiple bond offerings
Jerry Stone led a 15-20 person team with diverse roles/aptitude/capabilities, managing marketing strategy, advertising, lead generation, web/digital asset development, Public Relations, and resort collateral
Re-positioned brand, re-engineered messaging, and developed low-cost, high-impact brand awareness initiatives (e.g. Undercover Boss)